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For creative agencies · 3 minute read

How we run paid media behind your brand.

By Fernando Clemente, Managing Partner

When a client asks your agency for paid media, you get three bad options. Hire a senior buyer and carry a six-figure salary against one account. Hand it to someone junior and hope. Or refer it out and watch another agency stand in front of your client.

The model

We are the media team inside your agency. You keep the contract, the relationship, and the margin. We buy the media, optimize it daily, and report it under your name. The client sees your agency, because that is the whole point.

Three things that make it work

  1. Senior buyers only.Ten-plus years per buyer. No junior layer learning on your client's budget, and no account manager relaying messages.
  2. A flat fee, starting at $2,995/mo.Not a percentage of spend. You know your cost before you quote, and the spread grows as the client scales.
  3. We stay behind you.Reporting carries your name. We join client calls as your team, or not at all. Same-day response either way.

The math

Most agencies mark up 30–60%. That is your call, not ours. The structure is simple enough to run in your head:

Client retainer − our flat fee = your margin

What the client sees

Your agency, running their media. Your reporting template, your deck, your team on the call. They own their ad accounts — we work inside them, and nothing follows us out the door.

What you see

A senior buyer on Slack, tracking that has actually been QA'd, a media plan before spend starts, and a monthly cost that never turns into a surprise percentage. Month to month. Pause or cancel before any renewal.

How to start

Bring one client where paid media would help. Twenty minutes, no pitch deck — we will tell you exactly what we would do and what it would cost you.

— Fernando